19 Dec 2014 Trends in Luxury Travel
The annual International Luxury Travel Market (ILTM) in Cannes, France is an amazing event where we, as press, are able to discover the latest trends in luxury travel that not only apply to the expensive brands, but also to more affordable hotel markets everywhere. This year a noticeable trend in sustainable tourism, family-friendly and experience based travel came through loud and clear in our press briefings. I hope you will forgive that this piece is not about Paris or France in particular, but I thought you would like to know a bit about the overall trends in travel which are not exclusive to the luxury market. All brands are beginning to take notice of these important pieces of the travel market.
Luxury hotel groups were, in general, committed to constructing new properties that are built as eco-friendly as possible. Sustainable tourism means more than simply asking guests to reuse towels. According to Six Senses CEO Neil Jacobs, it means the new Six Senses property on Mont Blanc will use natural materials indigenous to the area and the building will not compete with the local landscape. Best practices are put in place with everything from lowering carbon footprints for transporting tourists to the destinations, to using locally grown fresh fruit and vegetables in their cuisine.
Today, hotel groups such as Relais & Chateaux, now headed by newly elected President Philippe Gombert, are focusing on the experiences guests receive when staying at their upscale properties. Mr. Gombert of Relais & Chateaux shies away from using the term luxury, preferring instead to focus on the notion of unique, authentic experiences where guests discover the world, enjoy fine dining, rejuvenate themselves and create lasting memories. All of which, he says, is what true luxury is all about.
Breaking news happened each day of the conference, among the most exciting was that Paris’ famous Hotel Crillon, which is currently under a two year renovation, will now be under the management of Rosewood Hotels & Resorts. Mr. Brett Perkins informed us that the hotel would reopen in 2015 with some exciting changes. Also of note, The Ritz Carlton announced their worldwide commitment to families with Ritz Kids. Previously the programs were predominately located in the resorts, but at our press briefing at ILTM, we heard that the hotel group is committed to providing top-notch kids’ programs in every city.
The conference was a massive undertaking with thousands of exhibitors, VIP buyers and press. I found it to be an interesting and informative event that was first-class and well run by Cut Communications. A special thanks goes to Charlene Kendry and Lucy Clifton for their help – the media center was fantastic! I look forward to covering the event next year and seeing what new trends appear for 2015.
In case you wondered, this article was prepared as a press article, so nothing was sponsored. This post originally appeared in The Daily Basics.com. I am the Travel Editor for the magazine. If you like my posts on Paris, and want to read about the other places I travel to, click here: The Daily Basics
All photos are the property of Priscilla Pilon. Must obtain permission before use.